Wine: Importer for the Norwegian market
Initial investment: MNOK 2,0 - Next step: MNOK 2.4 - Expected turnover: 12.0 MNOK. Margin 20%.
Arendal Vintners (AV) is agent for the Norwegian market and merchant of fine wine. The company also advise in wine valuations and transactions. It has been in business since March 2019.
Arendal Vintners AS (AV) is a merchant of fine wines and an agent representing international wine producers in the regulated Norwegian market. Sales to consumer happen through our monopolized system. AV is supporting in sales, marketing, storage and logistics, based on standardized agreements within the Norwegian trade. The monopoly purchases lots based on issuing tenders. As representative, AV takes a proactive role in these processes.
The business is demanding, as trading in alcohol is regulated to highest degree in Norway. The trade is dominated by high volume structures and end market is characterized as being part of the reference economy, driven by influencers. The sector is continously re-structuring.
Arendal Vintners has managed to get a smaller position with developing a portfolio consisting of younger wine makers from established European wine-areas. Some of these producers now seems to achive a posistion in the international wine press.
The soon two years of operation has developed this four-friends-interested-in-wine-initiative into a more mature business structure. Major efforts are put on the system side of of the operation, and forward looking alliances are made in distribution and logistics. Web-based purchasing catalogues are now presented to the dominant alliances in the Horeca-market. EDI, integrated order, storage and accounting system is effective. The company has won three tenders at the state monopoly, Vinmonopolet, and is present in the catalogue vinmonopolet.no with several products. AV is also working on the relations to superusers and recognition in the local market.
As potfolio, authorizations, distribution and management systems now are well in place, owners want to move the company into wider market. Demand is scale-up of organsiastion into three man-years.
Financial need to cover enty-costs and establishment of operational organsiation:
Establisment of organisational operations, sales and management: MNOK 2,4
Establishment costs incurred so far: MNOK 2.0
TOTAL: MNOK 4.4
